Beauty Industry

Nair Launches Prep & Smooth Face Products in a New Tube

It has an applicator tip so consumers can apply the hair removal product without having to touch it.

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By: Marie Redding

Senior Editor


Nair has launched Prep & Smooth Face, a new one-step formula created to help make it easier for consumers to remove facial hair. And—Nair says it’s the first face depilatory with added skincare benefits.

Nair Prep & Smooth Face smooths and exfoliates the face in five minutes. The formula is made for all skin types and is infused with beneficial ingredients. 

There are two options: 

  • Soothing Coconut Milk & Collagen is a sensitive skin formula with fresh coconut water, dewy lily heart, and a creamy milky base. 

  • Hydrating Watermelon Extract & Hyaluronic Acid includes watermelon extract, leafy green heart, and a musky base.
Stacey Ramstedt, VP of marketing for Nair, says, “We’re thrilled to introduce Prep & Smooth to Nair’s growing portfolio and offer a first-of-its-kind facial hair removal experience…With salon and at-home treatments like dermaplaning increasing in popularity, Prep & Smooth makes it easy for everyone to achieve stunning and incredibly smooth skin.”

A Tube with an Innovative Applicator Tip

The packaging is a “first” for the brand as well. The tube has an applicator tip, which allows consumers to apply the hair removal product without touching it. 

“The ergonomic applicator offers a touch-free and mess-free solution for removing stubborn peach fuzz on the upper lip, chin, and cheeks,” the brand states. 

Soothing Coconut Milk & Collagen is in a tube with an applicator tip that has a blue stripe, and Hydrating Watermelon Extract & Hyaluronic Acid has a red stripe.



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